McLaren Automotive, a British automotive manufacturer, has entered the metaverse by giving customers a new level of experience where they can mint and sell non-fungible tokens (NFTs).
Through InfiniteWorld, McLaren will showcase its luxury hypercars and supercars in the metaverse in the form of NFTs or other digital artworks.
Per the announcement:
“Holders of NFTs minted on behalf of McLaren Automotive will be able to get unique benefits, which may include, but are not limited to, exclusive and buyer-only experiences.”
InfiniteWorld is a US-based IT firm that provides Plug & Play NFT and metaverse infrastructure.
By entering the metaverse arena, users will have the chance to own McLaren-branded products irrespective of whether they can afford an automobile from the company or not.
The metaverse continues to gain steam in the modern era because it entails shared virtual worlds where avatars, buildings, land, and even names can be bought and sold, often using NFTs. For instance, Italian luxury car manufacturer Lamborghini launched its NFT collection earlier this year to cement its foothold in the emerging digital art world.
NFTs are also deemed a game-changer because they will define the future of sports, per a recent PricewaterhouseCoopers (PwC) report. The study noted that they would revolutionize the way fans interact and consume in the sporting arena.
Last September, William Quigley, the co-founder of stablecoin Tether (USDT), disclosed that non-fungible tokens (NFTs) would become the revenue model of the metaverse.
He added that when the reality is combined with digital numbers, unimaginable changes would be produced based on how the world interacts.
Some celebrities are already reaping the dividends of entering the metaverse. Reportedly, Taiwanese pop singer and musician Jay Chou earned nearly $10 million after venturing into the metaverse NFT market.