NHL- San Jose Sharks To Accept Crypto for Tickets and Merchandise Sales

The San Jose Sharks ice hockey team – based in San Jose, California – has announced that it will start accepting cryptocurrency for significant and recurring payments next season, which will be the first NHL team to accept cryptocurrency.

Starting from next Tuesday, Sharks sports & Entertainments, the parent company of the San Jose Sharks national hockey league team, said that it would accept cryptocurrency for season ticket purchases, sponsorship deals, and luxury box leases, stated by Jonathan Becher, the President of Sharks Sports & Entertainments.

Such large and recurring payments/ purchases include corporate sponsorships, season tickets, and suite leases at the SAP Arena in San Jose.

The Sharks have partnered with BitPay crypto payment service provider to facilitate such crypto payments.

The professional ice hockey team accepts cryptocurrencies such as Bitcoin, Ethereum, Bitcoin Cash, Dogecoin, Wrapped Bitcoin, including five stablecoins such as USDC, PAX, BUSD, GUSD, and DAI.

The Sharks are already accepting PayPal, which began accepting cryptocurrencies last year.

“We’re accepting PayPal, so then by definition, we’re accepting cryptocurrency. Why not embrace it and make it more visible as opposed to just doing it through a third party?” Becher said.

While PayPal allows conversion of cryptocurrencies into fiat for each sale, BitPay lets merchants get cryptocurrencies directly.

Becher also tweeted that the Sharks are also planning to accept crypto payments for smaller purchases such as single-game tickets, food and beverage, and merchandise payments, saying they will evaluate such use cases shortly.

Sports Team Jumping to Crypto World

The San Jose Sharks are the latest sports team to enter the crypto market.

Behind the scenes, many professional sports teams are increasingly accepting cryptocurrencies for giveaways, collectibles, salaries, and payments.

US professional basketball teams like the Dallas Mavericks and the NBA’s Sacramento Kings accepted cryptocurrencies for ticket payments in the recent past. On March 4, the Dallas Mavericks basketball team owned by Mark Cuban started accepting Dogecoin for tickets and merchandise payments.

On March 20, the Oakland Athletics US professional baseball team started accepting Bitcoin payments for ticket sales and suite leases. 

The reason for the recent increase in crypto interests among sports teams is various factors. Cryptocurrency makes transactions easier in many cases. Cryptos also position sports teams on the cutting edge of technology, making them stand out among the rest.

Team players also are requesting to be paid in cryptocurrency because they see it as a long-term investment. In December 2020, Russell Okung became the first NFL player to get paid in Bitcoin. 

NHL Partners with Sweet for Digital Collectibles NFTs Marketplace

The National Hockey League (NHL), an organization managing 32 professional ice hockey teams in North America, announced on Thursday that it plans to launch an NFT marketplace. NHL partnered with the non-fungible token (NFT) platform Sweet to develop the project.

Dave Lehanski, NHL Executive Vice President, For Business Development and Innovation, said that the ice hockey league is proud to be launching the NHL’s official NFT digital collectables marketplace this upcoming season. The executive said the marketplace would offer such a new and innovative interactive touchpoint for NHL fans.

Lehanski further disclosed: “We invested a significant amount of time to analyze the marketplace and establish a fan-first strategy and are now thrilled to announce a partnership with a company, Sweet, that will not only provide us with a world-class digital NFT collectables experience but also a commitment to developing a comprehensive platform that is completely designed and customized for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible.”

The National Hockey League has signed a multiyear deal with NFT platform Sweet – a partnership that will see Sweet create NFTs featuring cinematic, high-definition moments, and become NHL’s official digital collectables marketplace that allows NHL fans to trade and collect NFTs.

The anticipated NFT marketplace will allow fans to purchase digital collectables based on recent and historic NHL video footage from iconic moments in the competition’s rich history.

The digital collectables will include both the latest and archival NHL’s video moments. The collectables will feature previous and current NHL players, including the likes of Wayne Gretzky, Tie Domi, Sidney Crosby, and Mario Lemieux, among others.

The partnership marks the first time when the NHL, National Hockey League Players’ Association (NHLPA) and NHL Alumni Association (NHLAA) come together to release videos and other collectables.

The NHL said Sweet’s simplified user interface will easily engage first-time NFT owners as well as gamify features within the marketplace, like quizzes and challenges, and also allow fans to interact with each other.

Sweet’s other sporting clients include the NBA’s New York Knicks, the McLaren and Red Bull Formula One teams, and the Australian Open tennis tournament, the report indicated.

NFTs Defining the New Sports Industry

NFTs have penetrated the art market and are now rapidly expanding into the sports market. The announcement by the National Hockey League follows several other major league sports associations embracing NFTs.

Throughout the world of sports, NFTs are being used to unlock new channels for creative expression, fan engagement, and revenue generation.

Most of the world’s watched leagues, such as the National Basketball Association (NBA), Major League Baseball (MLB), the National Football League (NFL), and the National Hockey League (NHL), are releasing NFT collectables that digitize current and past beloved traditions of trading cards and memorabilia.

In this way, such sports leagues are not only providing their fans with a new way to engage with their favourite sports but also a way for themselves to earn new sources of revenue.

Exit mobile version