UK Government Wants FCA Oversight on Crypto Investment Advertising

The UK Government has proposed that crypto asset promotions should fall under the scope of the Financial Conduct Authority’s existing oversight and does not require a whole new framework just for digital assets.

The UK Government wants to provide the FCA with the power to regulate crypto asset advertising and promotion under its existing oversight framework.

According to a report on July 20, Economic Secretary to the Treasury & City Minister, John Glen believes that companies that provide and promote cryptocurrency investment, even regulated investment products with underlying crypto assets, will most likely require FCA authorization to continue operations in the near future.

The UK Treasury believes the lack of regulation around cryptocurrency and their associated financial products often leaves investors in the space without the same protections that are granted to retail investors, such as authoritative recourse and compensation.

City Minister Glen said, “If adverts by unauthorized firms are misleading, or don’t fully outline the risks, then people can end up losing money. That’s why we want to put more protections in place around such financial promotions, including the promotion of crypto assets, while continuing to ensure people have access to a wide range of products on the market.”

The fastest solution being proposed is to immediately empower the FCA to begin regulating the promotion of digital asset and crypto investment products, as a way to combat misleading advertising.

UK Citizen’s Looking for Fast Riches Amid Crypto Scam Climate

According to the City Minister John Glen, the current regulatory framework requires unauthorized firms to have their promotional material approved by a regulated firm before promoting any particular financial product.

Glen argues that current regulations have failed to keep up with the onslaught of cryptocurrency products being brought to market. Glen has proposed that regulated firms should now have to pass through the FCS approval gateway in order to obtain specific consent to approve the promotion of cryptocurrency products.

Data from the FCA shows that a vast majority of UK consumers are buying virtual coins in an effort to get rich quickly and perceive cryptocurrency and emerging altcoins as shortcuts to wealth.

This data comes at an alarming time as bitcoin and cryptocurrency scams have continued to circulate on social media to promote getting rich through crypto. These scams often use false celebrity endorsement and images of luxurious lifestyles that are alluring to consumers in search of financial shortcuts. Currently, the FCA does not consider digital assets or crypto themselves to be regulated assets, but any derivative products built on the back of them does fall withing the scope of its oversight.

   

Twitch Offers Bitcoin Discount to 15 million Gaming and Livestreaming Subscribers

Twitch is now leveraging BitPay’s digital currency processing network to facilitate Bitcoin cryptocurrency payments and has announced a special 10% crypto discount promotion.

The World’s leading live-streaming platform for gamers, Twitch has announced that its subscribers who choose to pay with cryptocurrencies like Bitcoin will get a special 10% discount.

The Amazon-owned premier live streaming platform Twitch is escalating its digital strategy with its recent crypto promotion ramping up its crypto strategy. Twitch is primarily leveraged by video game live streamers and is now offering a 10% subscription discount when paying with cryptocurrency through the platform’s payment processor, BitPay.

Gaming and Crypto

The potential for mass crypto adoption through Twitch is huge as the site has a regular viewer base of over 15 million, as well as 27,000 partner channels and over 2 million people who broadcast their gameplay live on a monthly basis.

Twitch had originally introduced cryptocurrency payments back in 2014 but the system was stopped in the first quarter of 2019. Twitch is now leveraging BitPay‘s digital currency processing network to facilitate cryptocurrency payments. The system now accepts Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Litecoin(LTC) as well as four USD-pegged stable coins Gemini Dollar (GUSD), USD Coins (USDC), Paxos Standard Token (PAX) and Binance USD (BUSD). Ripple‘s XRP is also accepted.

When paying with cryptocurrencies on Twitch, users just have to select the ‘Pay with BitPay at Checkout’—to get the 10% discount.

Representatives from BitPay believe that cryptocurrency payments and gaming are made for each other and that using cryptocurrencies for transactions will increase the number of users on the gaming platform while reducing the cost of maintenance, and streamlining payments with less error. The payments platform believes that Twitch is just the first of many to utilize crypto payments.

Blockchain Live Streaming

While Twitch may be the first live-streaming site to leverage crypto, it is definitely not the first to utilize blockchain and in fact may start to lose market share to more decentralized platforms that allow creators more control.

DLive is one such platform looking forward to disrupting the existing monopolized video streaming services existing on the internet, which are dominated by only a few players in the market players mainly YouTube and Twitch.

Dlive is powered by the Lino blockchain, on which you can build your own value-sharing content-based economy and promises that “content creators, viewers, and all other contributors are fully and fairly incentivized.”

This project focuses on building and promoting a decentralized video content distribution infrastructure, which does away with the middlemen to better pays the content creators and the artists more fairly.

Switzerland’s New Regulations for Blockchain And DLT Trading Facilities Usher In A New Era Of Clearer And Lighter Regulatory Regimes

Switzerland’s reputation as the most business-friendly country for blockchain and distributed ledger technology (DLT) ventures has cemented its role in fostering the development of global applications for tokenized economies – and global companies such as Dfinity and Diem have flocked to its borders and now call it home.

Known for its bottom-up, decentralized economic and political environment, Switzerland offers the ideal ecosystem for disruptive technologies. It has led the way with cryptocurrencies by creating the first regulatory body in the world to establish clear guidelines for ICOs and classifications for tokens, in addition to many other landmark legislative moves to ensure the success of cryptocurrency and DLT companies.

In January 2021 Switzerland will introduce a new license type for trading venues focusing on digital assets (DLT Trading Facilities), creating a clearer and lighter regulatory regime. A DLT Trading Facility is a new form of license for security tokens and other forms of digital assets. This legislation also provides a new license for “Uncertified Registered Securities” to stabilize the uncertainty surrounding civil law treatment of security tokens.

The Swiss regulatory bodies also recognized that to meet the expected needs of fintech start-ups and larger players alike, the DLT Trading Facility License can be applied for in two versions: A smaller, leaner license with lower requirements as well as a more comprehensive license type for higher transaction volumes.

[Source: MME Legal | Tax | Compliance]

The country’s clearly defined tax schemes for blockchain and DLT companies, access to an established ecosystem of service providers with expertise in the blockchain industry, such as law firms, banks, and tax regulation experts, create a supportive business environment. Switzerland’s long tradition in the fintech and the financial sector – and with its thriving “Crypto Valley” – will continue to be the choice of both startups and established global players building new applications for a tokenized economy.

As the global headquarters of the newly renamed Diem Association – formerly known as Facebook’s Libra – Switzerland will see the birth of the stablecoin Diem Dollar as soon as regulatory approval is granted by the Swiss Financial Market Supervisory Authority (FINMA), it is expected to be approved sometime in January.

Switzerland ranked number one of the ten most blockchain-friendly countries in Europe [Source: BlockShow Europe 2019].

An unparalleled brain trust: crypto-friendly research and educational institutions

One of the reasons both U.S. and global crypto and DLT companies flock to Switzerland is due to the unparalleled access to an educated and diverse talent pool made possible by the country’s federal institutes of learning and a two-tiered educational system.

The first university professorship in blockchain was created at the University of Basel in 2018 and the two federal science and technology institutes in Lausanne and Zurich have been recognized as global leaders in crypto education [Source: Coinbase, 2019].

World-renowned institutes committed to DLT and blockchain advances assure access to a highly educated and skilled workforce prepared for the explosive growth in cryptocurrency, DeFi, and blockchain in the 2020s.

The Blockchain Center at the University of Zurich has become the most active academic cluster in Switzerland. It is led by 22 professors who work to investigate blockchain topics from a multidisciplinary perspective.

The remarkable body of research institutions and educational programs devoted to DLT and blockchain technologies are unmatched in the world and make Switzerland an attractive choice for EMEA headquarters and research facilities for crypto companies.

An innovation-friendly regulatory network by design

FINMA’s introduction of unsupervised sandbox regimes in 2017 allowed young fintech startups to grow by not requiring a banking license to accept deposits from the public if certain criteria are met. Rather than stifling innovation, young companies have the freedom to explore and develop before they become regulated.

With clear metrics and guidelines once they approach “bank-like” status, these promising start-ups then apply and are integrated into the regulatory structure. Since 2019, companies who obtain a fintech license have been able to accept public deposits of up to 100 million Swiss francs, greatly simplifying blockchain and crypto companies’ access to the Swiss market.

The innovative sandbox regime introduced only three years ago has had a dramatic effect on the number of fintech and crypto startups that flock to Switzerland. To date, Switzerland boasts:

●  The first regulated crypto banks, SEBA and Sygnum

●  842 blockchain-related companies

●  These companies employ over 4,400 employees

●  This environment has birthed five unicorns: Ethereum, Dfinity, Polkadot, Bitmain, and Diem, with more anticipated. 

[Source: CV VC Top 50 Report H2/2019]

A legacy of firsts in the cryptocurrency ecosystem

The city of Zug was the first state authority in the world to accept Bitcoin as an official means of payment, thus the birth of Switzerland’s “Crypto Valley.” Zug also saw the creation of Ethereum, an open-source platform for decentralized applications resulting in the second most significant cryptocurrency next to Bitcoin.

The success of Ethereum helped create a global ecosystem that stretches from German speaking Zurich, Basel, Lucerne and Bern to French speaking Geneva, Neuchatel and Lausanne as well as Ticino, Switzerland’s Italian speaking region, each with its own approach and expertise in the cryptocurrency ecosystem.

In 2018, Switzerland’s regulatory body, FINMA, became the first regulator in the world to publish clear guidelines on ICOs and classifications for tokens. Later that year, the Geneva cantonal authorities released the very first guide dedicated to supporting ICO project promoters.

A favorable legislative and tax system for the decade of crypto and blockchain

In June 2020, Swiss authorities passed a legislative package impacting around a dozen financial laws which brought favorable changes to the blockchain and DLT sector while at the same time, leaving untouched, the respective tax laws which were already seen as highly favorable to this emerging sector.

In 2019, funding of the top 50 Crypto Valley companies totaled US$7.8 billion, and US$3.7 billion for H12020 [Source: CVVC Insights]. As Swiss companies thrive, U.S. companies such as 21Shares, IBM (whose R&D lab was established in Zurich in 1956), and the aforementioned unicorns Dfinity and Diem, reap the benefits of this crypto sandbox.

Switzerland’s newest kid on the block, Diem, plans to develop policies for sanctions compliance and to fight money laundering and terrorist financing, all of huge concern to regulators and Western governments [Source: VentureBeat, 2020].

Crypto and DLT companies looking to put their growth trajectory into hyperdrive should consider the market access advantages Switzerland offers as the 2020s become the decade of cryptocurrencies and blockchain technologies.

Christoph Besmer is the Trade Commissioner for Switzerland and Head of Investment of the Swiss Business Hub USA. For more information visit Blockchain Hub Switzerland or contact christoph.besmer@eda.admin.ch.

UK Regulator Cracks the Whip on Deceptive Cryptocurrency Ads

The United Kingdom government intends to bring crypto promotions into line with other financial advertisements to be transparent and fair, stopping misleading cryptocurrency ads that might trigger consumer harm like loss of money. 

In a statement, the UK’s economic and finance ministry, HM Treasury, disclosed plans to put crypto advertisements under the microscope of regulation through an amendment to the Financial promotion order.

This will be instrumental in bringing crypto ads within the desired parameters, rendering consumer protection, and boosting innovation.

Therefore, promotions linked to crypto assets will be bound by rules set by the nation’s monetary watchdog, the Financial Conduct Authority (FCA). 

This approach was prompted by the fact that nearly 2.3 million people in the United Kingdom are speculated to own cryptocurrencies, but some buyers may not have a clear picture of what they entail. 

The new rule is aimed at preventing crypto products from being sold mistakenly. Furthermore, it will prompt a great balancing act of encouraging innovation and preventing deceptive crypto ads.

Rishi Sunak, the chancellor of the exchequer, welcomed this move and stated:

“Cryptoassets can provide exciting new opportunities, offering people new ways to transact and invest – but it’s important that consumers are not being sold products with misleading claims.”

In June last year, the FCA slapped Binance, the world’s leading crypto exchange, with a restriction barring it from conducting advertising and financial promotions. The financial watchdog disclosed that the crypto exchange was not licensed to offer any products to UK consumers unless it regained permission, as reported by Blockchain.News. 

Lately, cryptocurrency advertisements have been experiencing heavy scrutiny. For instance, the Monetary Authority of Singapore (MAS) recently banned all outdoor advertisements for all digital payment tokens (DPT) and cryptocurrency service providers to protect its citizens. 

Binance Launches VIP Margin Trading Promo with USDT and Apple Vision Pro Rewards

Binance, the global cryptocurrency exchange, has announced an enticing VIP Margin Trading Promotion aimed at incentivizing its regular and VIP users to increase their trading volume on the platform. The promotion promises a share of 81,000 USDT in rewards, the chance to win an Apple Vision Pro, and exclusive invitations to Binance VIP offline events, making it a notable event for traders and crypto enthusiasts.

The promotion period is set from March 14, 2024, at 06:00 UTC to April 18, 2024, at 23:59 UTC. Participants are required to register on the promotion page and must increase their total margin trading volume during the promotion period compared to the “Comparison Period,” which spans from February 5, 2024, to March 13, 2024.

Promotion A: Trading Volume Rewards and VIP Invites

Promotion A is designed to boost margin trading volumes with trading fee rebate vouchers and VIP event invites as rewards. The trading fee rebate vouchers range from 300 USDT to 5,000 USDT, depending on the increase in margin trading volume, with rewards distributed on a first-come, first-served basis. All participants meeting the minimum requirements will receive invitations to Binance VIP offline events, managed by Binance VIP Client Managers within 30 days after the promotion ends.

Promotion B: Social Sharing with High Rewards

In Promotion B, participants must share a screenshot of their best margin trade and the promotion page on their X social media account. The first 30 eligible users with a minimum of 30 engagements on their X post will receive a 100 USDT token voucher each. Moreover, the participant with the highest Profit and Loss (PnL) from their shared trade will win an Apple Vision Pro (512GB), awarded in the form of a USDT token voucher equivalent to the retail price.

Eligibility and Distribution

The promotion is available to verified regular and VIP 1-3 users enabled for Binance Margin trading. Eligibility may be subject to restrictions in certain jurisdictions or due to regulatory requirements. Voucher rewards will be distributed within 14 working days post-promotion, and users must claim their rewards before the vouchers expire.

Risk Warning and Terms

Binance highlights the risks associated with digital asset price volatility and advises participants to make informed investment decisions. The exchange also reserves the right to disqualify trades suspected of market manipulation or other prohibited activities.

This promotion underscores Binance’s commitment to engaging its trading community and rewarding active traders on its platform. It also reflects the growing trend of cryptocurrency exchanges using promotions to attract trading volume and retain users.

Conclusion

As the crypto market continues to evolve, Binance’s VIP Margin Trading Promotion marks a significant effort to enhance trader engagement and platform liquidity. With attractive rewards and exclusive event invites, Binance is poised to strengthen its position in the competitive crypto exchange landscape.

Exit mobile version