Australian Football Club Perth Glory FC to be Tokenized by New Owners London Football Exchange

Perth Glory FC currently sits in the top three of the A-League, Australia’s premier football division. Following an announcement by Perth Glory owner Tony Sage that the team is to be sold to the London Football Exchange (LFE), the transaction has nearly been completed and there is much excitement and speculation regarding what LFE has in store for the club.

Is Cryptocurrency and Tokenising Clubs a Feasible Solution?

The future of the club will be based upon fans being able to own a part of their beloved teams. Using cryptocurrency, fans from around the world and can purchase shares in the form of digital currency or tokens, owning and sharing verified ownership easily on the blockchain.

Enjoying your team win is one element of being a fan, but being able to enjoy financial successes as well, is an entirely new concept outside of gambling. 

Current Chairman Tony Sage will remain heavily involved, as he is also the chairman of the London Exchange that will take over the club. 

He added that,

“There’s four billion fans of football around the world and a lot of people would like to own part of a club. Even if it’s .00001 percent, you can say you own a part of the club”.

As well as to encourage any fans that, 

“Fans won’t be affected whatsoever — and if they want a slice of the action, they can buy some tokens themselves if that’s the way they want to go.”

Football is an extremely expensive sport, requiring massive yearly investments to stay competitive, by opening up the club to outside investment and multiple ownership, clubs would be theoretically able to match billionaire owners to find the best talent, and attract players into the team helping boost salary budgets and purchasing power for staff and players.

The best players come with heavy fees and salaries, which has led to financial issues over the past years for less wealthy clubs and the gap between rich investment and everyone else is only getting wider. 

Cryptocurrency could be a great way for clubs to open up their doors to investment, allowing third parties to get involved and also make the playing fields even. 

Blockchain and sports continue to see further adoption, as earlier this year NBA teams added blockchain security features. If Mr Sage really has found the future of sports, it will be interesting to see which team goes next. 

Image via Shutterstock

Italian Soccer Giant Juventus Embraces Blockchain Technology

In a move widely celebrated by fans, the Juventus Football club of Italy enters into a license agreement with a blockchain-based fantasy football company, Sorare.

The newly signed agreement as reported by the Cryptonomist on Feb. 20, will see the Italian giant football club offer rare digital collectibles cards of the club’s most iconic superstars which include that of a five-time Ballon d’Or winner, Christiano Ronaldo.

France based blockchain giant, Sorare, provider of soccer team management game with digital cards that are created on the Ethereum technology to represent players that fans can collect and trade. The firm added that such cards represent non-fungible tokens (NFTs) based on Ethereum’s ERC-721 protocol.

Football clubs and blockchain

This will not be the first time we have seen the partnership of blockchain projects with football clubs. Neither will Juventus FC be the last to venture into space. Not so long ago, the club announced a partnership with socios.com, the company that created the team’s official token. The aforementioned token is used by Juventus fans to vote on the decisions to be made by the team, as well as to gain access to official merchandise, member chat groups and much more.

Another Italian club to emulate the concept is AS ROMA with the introduction of its ASR token which functions in a similar fashion as that of the Juventus Football Club. Additionally, several famous football clubs which include Paris Saint-Germain, Atletico Madrid, Galatasaray, and many others have embraced the use of blockchain technology to align with the club’s developmental strategies.

While speaking on the achievement, Sorare CEO Nicolas Julia commented, “We are very proud to have signed this agreement with such an Italian heavyweight, we see this as a new key step in our vision to onboard the best soccer clubs from around the world and bring blockchain-gaming to football fans around the world.”

Earlier this month, Blockchain.News also reported that Perth Glory FC, an Australian Football Club, was sold to a UK-based cryptocurrency group, the London Football Exchange.

Image via Shutterstock

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