Tag: warner music group

Warner Music Group Partners With Splinterlands, Entering Blockchain Gaming

Popular American entertainment record label company, Warner Music Group (WMG), has announced its partnership with blockchain gaming outfit Splinterlands. It looks to offer its artists more options to showcase their creativity.

As contained in a press release shared by the company, the partnership with Splinterlands will enable WMG artists to create and develop unique, play-to-earn (P2E), arcade-style blockchain games.

Since blockchain technology evolved to feature innovations bordering on Non-Fungible Tokens (NFTs), there has been a frantic race amongst global brands to explore avenues in which this technology can be integrated into their existing business suite to enhance overall fan engagement. From Marvel Studios and now Warner Music Group, blockchain technology seems to have found its way into revolutionizing the entertainment industry.

More specifically, Play-2-Earn (P2E) opportunities, a trend that is taking the gaming world by storm. With the WMG and Splinterlands partnership, a series of “mobile-friendly, accessible games that can facilitate wider adoption and foster community building more easily than traditional play-to-earn games,” the announcement confirms.

“I don’t think we can underestimate how massive the opportunity around P2E gaming is. Our partnership with Splinterlands focuses on our artists and their music as we all work together to develop and maintain tokenized games. As we build, we will be unlocking new revenue streams for our artists while further solidifying fans’ participation in value created,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG.

As WMG are looking forward, Blockchain games are considered one of the key innovations that will take blockchain technology toward the mainstream adoption curve—drawing on the technical expertise of Splinterlands. The operator is one of the most popular blockchain games around Splinterlands with over 450,000 daily players. 

The Warner Music Group is convinced it has seen a worthy partner to help actualize its dreams to integrate blockchain gaming.

Image source: Warner Music

Warner Music Group Artists to Own NFT Page on OpenSea

OpenSea, the world’s biggest marketplace for trading non-fungible token (NFT) marketplaces, has partnered with US-based global music and entertainment company Warner Music Group to help attract music fans through NFT drops.

According to a press release issued by Warner Music Group, artists signed to Warner Music Group will have their own pages on OpenSea to expand their fan community in Web3 to increase fan loyalty.

As part of the partnership, Warner Music Group musicians will have early access to OpenSea’s new NFT drop offering and will also have a dedicated page for limited-edition projects.

Shiva Rajaraman, Vice President of Product at OpenSea said that:

“For artists and musicians, NFTs represent a new creative medium and a mechanism to build community, engage directly with fans, and express themselves across borders and languages. As a massive music fan myself, I’m thrilled to work with a partner who understands the significance of this technology, and wants to use it for good – to empower artists to own their fan connections directly. We’re excited to provide the support and infrastructure to help welcome the Warner family of artists into the exciting NFT ecosystem.”

In February, US-based popular entertainment label Warner Music Group (WMG) announced a partnership with blockchain gaming company Splinterlands. It hopes to give artists more options to showcase their creativity.

According to a press release issued by the company, the partnership with Splinterlands will enable WMG artists to create and develop unique, play-to-earn (P2E) arcade-style blockchain games.

In May, Swedish audio streaming and media service provider Spotify announced that it was testing a new feature that would allow artists to promote their NFTs on their profiles.

The new option is only available to “very few artists”. The company said the test is currently available to some Android users in the U.S.

In August, OpenSea, the world’s biggest marketplace for trading NFT marketplace, updated its new policy governing the handling of stolen digital arts and general theft on its platform.

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