‘Big Four’ Tech Amazon, Google, Apple & Facebook Grilled During US Antitrust Hearing

In an antitrust hearing with the Judiciary Committee of US Congress, the CEOs of Amazon, Apple, Facebook and Google testified, as a continuation of an unfinished legal conversation with lawmakers. 

Shots Fired By US Congress 

Topics that were discussed ranged from data privacy breaches to investigations of the companies’ treatment of their competitors.  

The CEO tech moguls have been on the watchlist of Capitol Hill for quite some time, as US law enforcement has been hoping to update regulatory policies revolving around the technology industry. The ‘Big Four’ tech firms have also been taking heat from US officials for a litany of legal concerns, that range from consumer privacy breaches to a failure to adequately regulating the content on their platforms. 

Because of the ever-shifting nature of the tech sector and the heap of documents and interviews gathered to build this case, the interrogation played over the course of 6 hours.  The CEOs were interrogated virtually due to the current pandemic and the logistics involved with it. The anti-trust hearing was deemed a rare occasion by many, making it one of the most anticipated tech-policy hearings of all times.  

Lawsuits Against Tech Empires Pile Up

Commonly referred to as the “Big Four” in the tech industry, Amazon, Apple, Facebook and Google have been faced with heat from Capitol Hill on more than one occasion.  In fact, US lawmakers have been looking to build a case pertaining to antitrust issues against them for quite some time.

The amount of lawsuits faced by the four tech multi-billion dollar companies have been heaping up and Congress can therefore no longer turn a blind eye. Complaints and lawsuits range from cryptocurrency ad breaches to abuse of their monopoly when dealing with competitors to putting their own personal gain over platform users’ rights. Earlier in the hearing, to defend his Facebook Company, CEO Mark Zuckerberg said: 

“We compete hard. We compete fairly. We try to be the best.” 

Facebook and Google Slapped With $600M Lawsuit 

Earlier this month, Facebook and Google were served with a $600 million class-action lawsuit pertaining to a 2018 cryptocurrency ad ban. The lawsuit was filed by a group of cryptocurrency companies and individuals who claimed that the ban placed by these social media behemoths were hurting their businesses. 

The lawsuit, which is a no-win-no-fee case, is currently awaiting funding for official filing as the companies and individuals that are allegedly affected are said to be expecting more firms to join their ranks in the legal battle.  

Facebook Admitted to Regulatory Issues in 2019 

This is just the first of many cases of regulatory issues that Facebook has encountered as it keeps on building its tech empire. Previously, when instilling Libra as a digital currency of their own, powered by a Facebook-created version of blockchain, the social media company had admitted that there were regulatory issues that needed to be addressed and that were preventing the progress of launching Libra officially.  

In Facebook’s previous appeal with the US Securities and Exchange Commission, it mentioned that “there can be no assurance that Libra or our associated products and services will be made available in a timely manner.” 

Amazon Admits  

As for Amazon, the American multinational tech company has been accused of favoring their own products over that of third sellers on their website. They also faced accusations of misleading the committee.

Previously, the e-commerce behemoth had told law enforcement officials that it did not tap data from third-party sellers to boost their own products’ performance on the site. However, reports were brought up by Democratic Republican Pramila Jayapal that indicated the contrary. 

This prompted Bezos to admit potential fault. It was reported that this was the first time he had ever testified in front of Congress. He said: 

“What I can tell you is we have a policy against using seller-specific data to aid our private label business. But I can’t guarantee you that policy has never been violated.”

Apple Packs Less Heat 

As for CEO of Apple, Tim Cook, the business mogul faced less heat than his counterparts. However, he was grilled on how his company handled its App Store. Lawmakers repeatedly brought up Apple’s policy that enables them to get a 30 percent commission on its in-app sales and subscriptions, a fee that has negatively impacted Spotify.  

Facebook Launches Fintech Product Group F2 to Run Payments Across All its Apps

Facebook has expanded its fintech horizons and announced the launch of a new product group dedicated to payments purposes. 

Introducing Facebook Financial

The new group, called Facebook Financial, or F2 by the internal team behind it, will direct all Facebook payments projects and regroup all of the platform’s ventures under one umbrella. The fintech project includes Facebook Pay, which is the social media company’s universal payment system. Facebook plans to incorporate it inside all of its apps. 

Facebook implements payments project

Facebook Financial will be run by Facebook cryptocurrency Libra’s co-creator, David Marcus. In speaking about his company’s move on payments projects to Bloomberg, Marcus said, “We have a lot of commerce stuff going on across Facebook. It felt like it was the right thing to do to rationalize the strategy at a company level around all things payments.” 

Facebook is seeking to improve its commerce and payments within the company, and across all apps that it owns, which include Instagram, Messenger and WhatsApp. Facebook CEO Mark Zuckerberg has publicly announced that he planning on integrating all of Facebook’s messaging services. The belief is that by making a payment system available across all apps, Facebook’s advertising will grow to be indispensable, which consequently will boost the amount of time that Facebook users spend on Instagram, Messenger, WhatsApp, and Facebook. 

Rebranding of Libra’s crypto wallet

Libra co-creator Marcus appears to be the perfect person to direct the new payments project launched by Facebook, as he has been working for Facebook since 2014 and was formerly the president of PayPal Holdings Inc. The Facebook veteran has been hard at work in making Libra a cryptocurrency that can be used for cross border payments purposes.  

With Facebook Financial, Facebook’s previous fintech ventures will all be integrated under one entity. Marcus will be managing the Novi wallet, which is simply a rebranding of Libra’s digital wallet Calibra- and he will be working on implementing a payment system on the WhatsApp messaging platform.  

Fintech ventures by the bulk

Facebook has been trying to market WhatsApp payments services in India and Brazil. The company has been actively trying to branch out and integrate into those countries’ commercial market, but due to regulations, WhatsApp payments projects in India and Brazil have not yet been implemented. 

Facebook CEO Zuckerberg is anticipating what its company’s new fintech venture. He said: 

“As payments grow across Messenger and WhatsApp, and as we’re able to roll that out in more places, I think that that will only grow as a trend.” 

It has been a busy year for Facebook, with Zuckerberg testifying recently in front of US Congress during an antitrust hearing. His company has been receiving backlash in relation to regulatory issues revolving around its native digital currency Libra. As reported by Blockchain.News, Libra was initially set to launch as a permissionless digital currency that was widely accessible to all. However, due to regulatory mishaps, the project has not been pursued nor approved, as Swiss Financial Markets Supervisory Authority (FINMA) regulators did not back the project, following a payment system license registration filed by Libra. 

Marcus, who has been working on Libra for quite some time, appears to have just the expertise Facebook is looking for to not only navigate financial services policies, but to launch Facebook’s new F2 project off the ground. 

Meta offers lucrative pay packages for metaverse developers

Meta, the parent company of Facebook, Instagram, and WhatsApp, has been actively pursuing expansion into the metaverse, despite facing challenges and significant losses. The company’s metaverse-building division, Reality Labs, reportedly lost a staggering $13.7 billion in 2022, the largest yearly loss recorded for the division. Despite this setback, Meta has continued to offer lucrative pay packages to its metaverse developers, with compensation ranging from $600,000 to almost $1 million, according to anonymous sources familiar with the matter, as reported by The Wall Street Journal.

The move to attract top talent to work on its virtual reality suite comes at a time when Meta has been facing legal challenges. The company was served with a lawsuit from the Federal Trade Commission against Meta and CEO Mark Zuckerberg, in an attempt to block “its ultimate goal of owning the entire ‘metaverse.'” However, a judge in the United States approved Meta’s acquisition of a virtual reality company at the beginning of February 2023, indicating the company’s commitment to its long-term vision for the metaverse.

Despite concerns raised by U.S. senators in a letter addressed to Zuckerberg urging the Meta CEO not to allow teenagers access to the metaverse platform Horizon Worlds, citing “serious risks” and a “digital space rife with potential harms,” Zuckerberg has remained committed to the company’s vision for the metaverse.

Meta’s recent decision to slowly stop its support for non-fungible tokens (NFTs) on Facebook and Instagram was made to “focus on other ways to support creators, people, and businesses,” according to the head of commerce and financial technologies at Meta in a tweet on March 13. The move may be a signal that the company is exploring other ways to monetize its products and services, in addition to NFTs.

As Meta continues to invest in the development of the metaverse, the company’s ability to attract and retain top talent will be crucial to its success. With salaries ranging from $600,000 to almost $1 million, the company is offering its metaverse developers some of the most competitive compensation packages in the industry. Despite significant losses, Meta’s commitment to its vision for the metaverse remains steadfast, and it will be interesting to see how the company navigates the legal and regulatory challenges that lie ahead.

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