US Congress’ Attack on Amazon, Google, Apple and Facebook Continues, Can Blockchain Benefit?

As the antitrust hearing with tech giants Amazon, Apple, Facebook, and Google (Alphabet) continues, the question of whether decentralization will subsequently rise as a result of the legal tech-policy hearing has been brought up.

Why Amazon, Apple, Google, and Facebook are subject to Congress’ grilling

This week, the Antitrust Subcommittee has released a legal report that involved the Big Tech – Amazon, Apple, Google, and Facebook. US Congressmen have been grilling the tech giants for quite some time, as the tech industry continues to undergo extensive digital transformation.

US Congress has been aiming to sanction the Big Tech for quite some time, as lawsuit complaints directed towards them from competing tech companies have been piling up.

Concerns ranging from consumer privacy breaches to lack of content regulation have been brought up and laid out in the continued antitrust hearing. They include cryptocurrency ad breaches, an abuse of monopoly to crush existing competitors in the industry, and more.

Firms have on numerous occasions complained that the Big Four have leveraged their dominance in many instances to trample existent competition. As a result, the US Congress have been actively working to come up with regulations for Amazon, Apple, Google, and Facebook.

The released report, entitled Investigation of Competition in Digital Markets, reads:

“Although these firms have delivered clear benefits to society, the dominance of Amazon, Apple, Facebook, and Google has come at a price. These firms typically run the marketplace while also competing in it—a position that enables them to write one set of rules for others, while they play by another, or to engage in a form of their own private quasi regulation that is unaccountable to anyone but themselves.”

Can blockchain benefit from the antitrust hearing?

With the US Judiciary Committee actively working on imposing rules for Big Tech, the blockchain sector may stand to benefit. The proposed sanctions by US Congress will most certainly put a reign on Amazon, Apple, Google, and Facebook’s monopoly if passed, making way for blockchain technology’s rise in popularity.

The concentration of power on distributed ledger technology is technologically impossible, as all transactions are recorded on the block and can be accessed by at any time, removing the need for a third-party entity. Furthermore, most chains follow a decentralized principle.

Twitter CEO Jack Dorsey had previously backed the blockchain industry and hinted that Twitter may be moving towards an open-source media protocol, where the security of content would be in the hands of individuals. He also backed Bitcoin and its underlying infrastructure and said: 

“Blockchain and Bitcoin point to a world where content exists forever, where it’s permanent, doesn’t go away and exists forever on every single node that’s connected to it.”

Apple and Google ban Fortnite

At the time of writing, Apple and Google are both involved in a legal battle with Fortnite’s parent company Epic Games. The tech giants hold a 30% commission rate over Fortnite transactions operating on their platforms, a technicality that Epic Games has tried to loophole by employing a currency of its own.

Following this event, Apple and Google have both banned Fortnite from their respective app stores.

US Congress attempts to regulate Big Tech

In an attempt to update antitrust legislation and to lower the market dominance of the ‘Big Four Tech’ companies, legislators have proposed to label future acquisitions by “dominant platforms” as illegal, unless proven otherwise. The report reads:

“Subcommittee staff recommends that Congress consider shifting presumptions for future acquisitions by the dominant platforms. Under this change, any acquisition by a dominant platform would be presumed anticompetitive unless the merging parties could show that the transaction was necessary for serving the public interest and that similar benefits could not be achieved through internal growth and expansion.” 

40 Public Firms Invest around $6B in Blockchain Industry: Blockdata

Google’s parent company Alphabet has become the top investor in the blockchain industry, according to a research report on the blockchain investment activities of the world’s top 100 listed companies by market capitalization released by the blockchain market intelligence agency Blockdata.

Since June 2021, a total of $1.56 billion from Alphabet was injected into the cryptocurrency industry.

During this time period, a total of 40 public companies invested in companies in the blockchain/crypto space, with an investment amount of approximately $6 billion.

Google’s parent company Alphabet has a total of four rounds, namely digital asset custody platform Fireblocks, Web3 game company Dapper Labs, Bitcoin infrastructure tool Voltage and venture capital company Digital Currency Group, and has invested a total of 1.56 billion US dollars in blockchain companies.

For deal activity, Samsung was the most active, having invested in 13 companies with a total investment of $979.2 million.

Unlike Samsung’s decentralized investment, BlackRock and Morgan Stanley adopt a more centralized approach, leading Samsung with three rounds of investment of $1.171 billion and two rounds of investment of $1.1 billion, respectively.

Goldman Sachs came in fifth with $698 million.

According to statistics, a total of 61 blockchain/crypto companies have received investments in 71 investment rounds.

Data shows that companies focused on non-fungible token (NFT) solutions have been the most favoured by investors.

Among 61 blockchain/crypto companies. Nineteen companies are focused on providing some form of non-fungible token (NFT) solutions and services.

Google Struggles with Ad Revenue as Crypto Firms Reduce Spending

Alphabet said that reduced advertising spending by crypto companies has undermined Google’s revenue growth during the third quarter of 2022.

The ongoing crypto winter has brought a slowdown in ad spending, as the overall market sentiment has turned negative since the beginning of 2022. Many companies have gone bankrupt, such as Celsius Network, and other crypto companies have become hesitant to invest during this market downturn period.

According to Google’s chief business officer Philipp Schindler, other financial firms have also become hesitant in spending on ads.

“In the third quarter, we did see a pullback in spend by some advertisers in certain areas in search,” Schindler said. “For example, in financial services, we saw a pullback in the insurance, loan, mortgage, and crypto subcategories.”

According to Alphabet’s third-quarter earnings call, Google saw a 6% slowdown in revenue growth from 41% a year earlier. Besides the one quarter at the beginning of the pandemic, this result was the weakest for any period since 2013.

CEO Sundar Pichai stated that the “challenging macro climate” has affected Google’s ad business.

However, Schindler did not specify how ad pullback from crypto companies has affected Google’s revenue.

But the overall drawback of investors from the crypto industry is the plausible reason. As the crypto industry struggles, many investors are fleeing from risky assets and selling out digital coins and related stocks.

Popular digital currencies such as Bitcoin and Ethereum have both lost about 60% of their value in 2022. While popular crypto exchange Coinbase is down by 70%.

Google, however, believes that the ongoing crypto winter is a short-term crisis and opportunities for growth shall rise again in the future.

In early October, Google teamed up with Coinbase to allow some of its clients to pay for cloud services using cryptocurrencies.

The strategic partnership also seeks to cater for the needs of the growing Web3 ecosystem. For instance, developers will have the chance to reliably and instantly operate Web3 networks, eliminating the need for complex and expensive infrastructure. 

The collaboration will also see Google Cloud serve as Coinbase’s strategic cloud provider to boost enhanced exchange and data services. Per the report: “Coinbase will use Google Cloud’s powerful compute platform to process blockchain data at scale and enhance the global reach of its crypto services by leveraging Google’s premium fibre-optic network.”

Furthermore, Coinbase’s clients will leverage Google Cloud’s data and analytics technologies for machine learning-driven crypto insights.

Google set the ball rolling in Web3 after it assembled a team to create services for developers earlier this year. 

Google Merges Teams to Form Google Deepmind for AI Breakthroughs

Google has announced the formation of a new business unit, Google DeepMind, aimed at advancing the development of artificial intelligence (AI) in a safe and responsible manner. The unit is the result of a merger between Google’s Brain team and London-based AI company DeepMind, which Google acquired in 2014.

According to Google and Alphabet CEO Sundar Pichai, the merger is intended to “significantly accelerate our progress in AI.” By combining Google’s AI talent into one focused team, Pichai hopes to create breakthroughs and products that can shape the future of AI.

To achieve this goal, Pichai has appointed Chief Scientist Jeff Dean to lead the development of powerful, multimodal AI models. Dean, who will report directly to Pichai, has been tasked with building a team that can accelerate the company’s progress in AI and create products that are both safe and responsible.

The new business unit, Google DeepMind, will focus on developing AI technologies that can be applied to a wide range of industries, from healthcare and finance to transportation and communication. This includes developing algorithms that can improve the accuracy of medical diagnoses, predicting stock prices with greater accuracy, and enhancing the capabilities of self-driving cars.

One of the key challenges in AI development is ensuring that the technology is used in a safe and responsible manner. This includes ensuring that AI models are not biased or discriminatory and that they are transparent and explainable. Google DeepMind will be dedicated to developing AI technologies that are both safe and transparent, with the goal of promoting the responsible use of AI across industries.

In addition to developing new AI breakthroughs and products, Google DeepMind will also focus on training the next generation of AI experts. This includes partnering with universities and research institutions to provide training and education in AI technologies.

The formation of Google DeepMind is part of Google’s broader strategy to become a leader in AI development. The company has been investing heavily in AI research and development over the past decade, and has already made significant breakthroughs in areas such as natural language processing and computer vision.

By creating a dedicated business unit for AI development, Google hopes to accelerate its progress in this field and create breakthroughs and products that can have a significant impact on society. With Jeff Dean at the helm, Google DeepMind is poised to become a leading force in AI development and shape the future of the industry for years to come.

Google Fires Hundreds of Workers in Voice Assistant and Hardware Teams

Hundreds of people across different divisions have been let off as a result of Google’s massive staff reduction. These employees include members of the team responsible for voice-activated Google Assistant as well as members of the Devices and Services Product Area (DSPA) team, which is responsible for managing hardware products such as Pixel, Nest, and Fitbit. This move is a component of Google’s larger effort to simplify operations and concentrate on its most important product objectives, and it comes as part of that strategy.

This strategy move toward more efficient operations is reflected in the rearrangement of teams at Google, which is particularly significant in light of the growing use of technologies that utilize generative artificial intelligence. Google made the announcement that it planned to include generative artificial intelligence capabilities into its virtual assistant in the previous year. The company’s goal was to improve features such as travel planning and email management.

The Alphabet Workers Union, on the other hand, has voiced their disapproval of this restructure, stating that the layoffs are needles” and that they are not consistent with the profitability of the corporation. It was conveyed that the union was concerned about the job security of its members and that it was dedicated to fighting for the rights of its members.

Tonight, Google began another round of needless layoffs. Our members and teammates work hard every day to build great products for our users, and the company cannot continue to fire our coworkers while making billions every quarter. We won’t stop fighting until our jobs are safe!

Google has reduced the number of its Augmented Reality (AR) hardware team in addition to the teams that work on the Voice Assistant and hardware. For the purpose of future hardware development, the business intends to work together with other Original Equipment Manufacturers (OEMs), so combining its hardware engineering efforts into a single core team.

It is important to note that James Park and Eric Friedman, who were both co-founders of Fitbit, are leaving the firm as part of this restructure. One of the most important parts of Google’s hardware portfolio is the Pixel Watch line, which was introduced thanks in large part to Park’s contributions.

A trend of labor cutbacks at Google, which includes cuts in several teams such as Waze, recruitment, and news divisions, has taken place, and these layoffs are the latest in that pattern. The announcement of a company-wide layoff of around 12,000 positions, which accounted for approximately 6% of Google’s workers worldwide, was made by Google in January of 2023.

The choice made by Google is reflective of a larger trend in the technology sector, which is that businesses are reevaluating their staff in response to the challenges coming from the economy and the changing expectations of the market. This action is being seen as a strategic realignment with the goal of prioritizing investments and making the most of substantial prospects in the future.

FTC Investigates Big Tech's AI Investments

The U.S. Federal Trade Commission (FTC) has initiated a significant investigation into the relationships between major tech giants and leading artificial intelligence (AI) startups, particularly focusing on investments and partnerships. This move, spearheaded by FTC Chair Lina M. Khan, is a response to growing concerns over how these collaborations might impact market competition and innovation in the rapidly evolving field of generative AI.

The inquiry targets prominent companies like Alphabet Inc., Amazon.com Inc., Microsoft Corp., OpenAI Inc., and Anthropic PBC. The FTC’s primary objective is to build a comprehensive understanding of the nature of these relationships and their potential implications on the competitive landscape. This investigation is particularly relevant considering the significant investments and strategic partnerships that have been formed between these tech giants and AI developers.

One of the key aspects of this probe involves scrutinizing three major multi-billion-dollar investments: Microsoft’s collaboration with OpenAI, Amazon’s partnership with Anthropic, and Google’s investment in Anthropic. These deals are pivotal in the AI sector, with Microsoft’s investment in OpenAI being particularly notable due to its magnitude and strategic implications.

The FTC is seeking detailed information from these companies, including the strategic rationale behind their partnerships and investments, the practical implications of these collaborations, and an analysis of their competitive impact. This includes understanding decisions around new product releases, governance or oversight rights, and regular meetings. Additionally, the FTC is interested in how these partnerships affect key products and services essential for AI development.

This investigation is part of a broader effort by regulatory bodies to understand and potentially regulate the influence of tech giants in emerging technology sectors. The outcomes of this inquiry could have significant implications for the future of AI development and the role of large corporations in shaping the trajectory of technological innovation.

The investigation’s findings, once completed, might inform future actions by the FTC, potentially leading to changes in how such partnerships and investments are approached and regulated. It underscores the increasing attention that regulatory bodies are paying to the tech industry, particularly in areas of cutting-edge technology like AI.

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