Tag: bentley

Bentley Announces its Debut into the Web3 World with NFT Collection

Bentley Motors is making an enterprising plunge into the Web3.0 ecosystem with a new Non-Fungible Token (NFT) collection.

Coming off as the next luxury auto brand to dive into the growing NFT world, Bentley said its collection comprises 208 pieces uniquely created by Bentley Design.

The British company noted that it chose the number 208 for its significance to the company. As unveiled by the firm, the number 208 represents both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the entire production run of the iconic R-Type Continental of 1952 – the car that inspired the modern Bentley design DNA.

Bentley noted that the NFT drop is its first move into a broader embrace and integration of Web3.0 experiences for all its customers worldwide.

“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse,” Member of the Board for Sales and Marketing, Alain Favey said in a comment, “We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space.”

The NFTs will be built on the Polygon Network, leveraging its carbon-neutrality status which aligns with its goal to also become Carbon neutral by 2030. The company affirmed the NFT drop will be officially launched in September and will grant holders exclusive access and benefits. 

Back in January this year, Blockchain.News reported that Lamborghini, the Italian luxury auto brand also floated its own NFT, featuring a 3D composite material that has made a return voyage to the International Space Station (ISS).

The proposed NFT collection by Bentley is evidence of mainstream automakers growing embrace of this new world.

Ford Makes NFT Entry With Trademark Applications

American automobile giant Ford Motor Company is making a grand entry into the metaverse and Web3.0 ecosystem through its targeted trademark applications.

According to trademark attorney Mike Kondoudis, the company has filed 19 trademark applications for all of its major brands claiming plans for virtual cars, trucks, vans, and clothing.

The company has also requested online stores for non-fungible tokens (NFT), pushing forth a narrative that the Web3.0 ecosystem is not peculiar to just one industry. 

While this is the first foray of the tech giant into the metaverse, quite a number of car brands have made their moves into the NFT world in the past few years. Lamborghini, the Italian luxury brand launched its limited series NFT collection last year, featuring a 3D Composable material that has travelled into space.

Besides Ford Motor Company and Lamborghini, Mercedes-Benz, Hyundai, and Bentley have all also floated their own respective NFT collections. In what is now becoming a trend, each of these companies is launching their NFT collections with a defining theme that spans creativity to a piece of their history and more underlying reason.

The NFT and Metaverse world is growing at a breakneck pace, with brands within the fashion industry, social media, entertainment, and even financial services floating new services and obtaining patents in preparation for a more global embrace in the near future.

With the metaverse that many are envisaging open to new creativity and innovation, patent filing is being used as a means to secure some unique solutions well ahead of time. According to Kondoudis, the number of patent applications from January to August of this year has far exceeded the total recorded in the 2021 financial year.

The wake-up call accepted by crypto-native firms towards the development of the metaverse is now spreading abroad to Web2.0 firms also. Experts project a more mainstream focus of brands into the metaverse in the next few years.

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